Flipkart and its submission for talks at 5th elephant – a BigData event puts them way above rest. I have never seen any firm bare and share so much about technology stack. Last time I attended hasgeek event they shared how they scale, next time they talked about front end work. The sheer # of talks & spectrum is immense this time around.
If I was a startup – this is like a crash course in getting the right thinking. I have not seen its famed bigger international lookalike/potential local competition ever share these many details , closest firms which are like them are netflix (@adrianco) or linked in to an extent. Twitter is ahead in terms of sharing the tools with everybody else.
This goes very well with Kiran’s well written article – there he talked about sharing the source when there could be potential of misuse, outright piracy. Flipkart on other hand is sharing its moving pieces at least by talking about them. Very-2 bold imho.