Skewed priorities – No deodorants 3 decades ago to 400 M Euros in Brazil

Brazillian poor rural folks have challenge of access to sustainable sanitation facility. But there’s an mnc(Unilever) which is selling them deodorant to overcome the smell of the bodies.

While reading one of the economist article – Feb 2nd 2008, I was appalled by it’s tone and implication of treating “people” as potential customers. Most probably they will lure the customer by raunchy/racy ads and making them feel bad about themselves.

Anyway coming back to the article – Company’s next big target are the asians – only 7 out of 100 of them use deodorants. That is alluring. Forget the fact that many of them have challenge getting water, sanitation, access to lower priced drugs. But heck – they need latest deodorant and shampoo to get the water and sanitation.

Challenge here is – what are the ethics and how far you will stretch them for blind benefit. There is nothing wrong in selling deodorants but don’t push them by hoodwinking folks at large. Certainly not to the person thinking about the next square meal or education for the kids. Are perfumes and deodorants so neccasary a priority? Don’t even get started on role of the MNC which push/sell the aereated drinks in arid regions.

If you get the time watch through www.thestoryofstuff.com



Skewed priorities – No deodorants 3 decades ago to 400 M Euros in Brazil

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