Other day as I am prone to do, I was visiting the bookshop in jayanagar and planning to spend time and money on books. I saw one of the books which I wanted to buy for long time but was apalled to see the quality of the publication. It was horrible compared to regular copy you can get on corner. (It is not mainstream book, otherwise a copy would have been available). Here I am ready to pay a good price for a book but unable to get the complete feel and look and instead being served with bad version. I decided not to buy the book. Heck Amar chitra katha is printed on better pages. This all links into Ani’s discussion about developing bric nations getting raw deal/standards for similar things.