Skewed priorities – No deodorants 3 decades ago to 400 M Euros in Brazil

Brazillian poor rural folks have challenge of access to sustainable sanitation facility. But there’s an mnc(Unilever) which is selling them deodorant to overcome the smell of the bodies.

While reading one of the economist article – Feb 2nd 2008, I was appalled by it’s tone and implication of treating “people” as potential customers. Most probably they will lure the customer by raunchy/racy ads and making them feel bad about themselves.

Anyway coming back to the article – Company’s next big target are the asians – only 7 out of 100 of them use deodorants. That is alluring. Forget the fact that many of them have challenge getting water, sanitation, access to lower priced drugs. But heck – they need latest deodorant and shampoo to get the water and sanitation.

Challenge here is – what are the ethics and how far you will stretch them for blind benefit. There is nothing wrong in selling deodorants but don’t push them by hoodwinking folks at large. Certainly not to the person thinking about the next square meal or education for the kids. Are perfumes and deodorants so neccasary a priority? Don’t even get started on role of the MNC which push/sell the aereated drinks in arid regions.

If you get the time watch through www.thestoryofstuff.com



Languages – Urdu – Hindi relatioship, Urdu – language of pakistan,

While working on some work, I got distracted enough by need of “urdu-Hindi” – names translation. In the process I met important pointers @ (via sepiamutiny)

1. Robert King’s paper describing the relationship between Urdu and Hindi. Although I do not have credentials of Bob, I vehemently oppose the views of the paper after cursory reading of the paper as his conclusions if are based on lonely planet list of words/sounds and his first paper interpretation of Urdu as “graceful” and Hindi as “chunky”. What is graceful to you is gibberish to others. The claim of scholarship ends due to futile generalization. (brutal – yeah – no need for newer classification “dental” when most of these things have existed for long” ) .

2. Removing illusions about urdu being the “uniting” factor of Pakistan and reconforming Punjabi being the main language.

3. Role of Syed (founder of aligarh university?)

4. Miserable English language and its inadequacies – directly from source of language log.

Digression

Pakistan’s need to improve the education and channeling growth, democracy to every strata(same as any other democracy). Mohajir’s view of percieved reason of failed state.

Resolutions of Televangelists for 2008 (funny)

Malyasian government backing down from demand of “saying only god is allah and should be referred to as such“. Well believe/pray as you want but do’t force others dude.

China government imposing strict quality checks on re-incarnation of tibetan budhist monks in an attempt to place their own rubber stamp.

Books/Play/Movies Log – 2007

BookLog

Marathi

V S khandekar – Amrutvel

A tale of woman who lost her bearings after she lost the person she loved. It tracks her through her realization of what she needs versus what she gets and learning through the relationship of idealized friend and her family. Becomes monotonous in bits when monlogues explore the thoughts but the unstable characters hold out the interest. Some of the characters like the friend of lead protagonist’s turn to being afraid all the time is unbelievable. The use of movie like floating flashbacks(letters from parents) could have been done better.

V P Kale – One for the road

Endearing,readable and “unput downable” short stories of passion, comic realizations through characters across the spectrum of society. As the title suggests it is a light read.

V P KalePartner

It is perspective of two people from eiher side of the life as if on railroad tracks, every incident is narrated by the two leads. The adjustments/compromises, presence of exploitative relatives in context of less space (implying less resources too) in Mumbai come out easily. His”Vapurza” is still on to read list.

Girish Karnad – Tughlaq

Very timely and fresh even now for present political situation and another generation with shattered dreams and ideals. Yes it is fearfully close to Ms. Gandhi(Indira) as shrewd but “ideal” oriented strong person. Emergency imposition would be the Daulatabad of her regime. BJP too in grand pipedreams of Modi is doing pretty much the same. India is not Gujarat. Somebody needs to tell them Germans(in nazi period)/Israelis in present period were/are also democratic, had great infrastructure. It does not mean a dime. Hate and Obliteration of other community is not the end. Well reverse too needs to be told to the Islamic world, since thy have gotten them selves into victim hood. They had great/good civilization but a major part was based on use of sword. Now it has declined where dictators in defence uniform/civil uniform are doign interpretation and implementation/misuse of shariat laws. Since the opposition of any kind is not tolerated, treachery/character insinuation/outright murder is on rise.

Rajan gawas – Tanakat

Part of the “Dalit literature” – moving saga about politics, interaction, conditioned behavior of generation of people without identity in small town through the eyes of Dalit student. It is much better appreciated as it does not outpour just angst and revenge against the religion and society but also brings out the nuances of “misguided leaders” of dalit movements by dozens and their acting as new exploiters. It is fresh as ever and very light in reading inspite of the heavy language.

Madhu mangesh karnik – Mahim chi khadi

This book is revolting at times and shares the episode of life in slums in Mumbai (way back in 1950s I guess). It succeeds briliantly in catching your attention as it drags you down deep in dungeons of slimy underneath of workings of the society getting formed. It endears you to the characters as you struggle through the pages (very strong language/too realistic) to see where they end up. Whatever was said so back far in past still holds good for pretty much any slum anywhere as people flock to megacities in search of livelihood. Book is extremely strong in content and even shocking in its realism. (very far away from idealized konkan-desh-ghati/old lifestyle and Ranjit Desai/Sawant’s hero worship stuff, a rebuttal to dalit movement before it took shape to show new dalits are the have nots across the spectrum)

Anand Yadav – Ghar jawai

Marathi/Hindi have a word – “व्यंग्य”. Not sure I have heard of word which comes close in English (no it is not satire). There is whole genre of books available from Gadgil/Joshi/Atre/Navare etc which are extremely enjoyable. This book looks like it is stationed in western maharashtra somewhere between Sangli/satara and presents great view of life and its participants.

V Madgulkar – Banagarwadi

Much more idealized account of teacher’s experience with people who mend sheep and their lives as teacher tries to bring in concept of study for kids.

Upara – Laxman Mane

There is whole trend in Marathi literature to focus on fringe groups and showcase extreme realism and make it part of the “movement-चळवळ”. This is more so for the old timers who rebelled against the pune based stronghold on the literrary medium who ignore the ground realities across the state. These folks started seperate conventions and prizes to bring out the realities .But as Anand yadav captured it few writers were overzealous (if I can I will post the fictionalized interview of “village- grameen” writer by him) thus disconnecting the majority of the middle class across cities. Upara is part of the earlier movement focusing on the people who are on move and treated like criminals/unwanted and just the birth in one of those societies is enough to brand one as criminal. It is autobiography given to possibly exaggerate some of the incidences as is evident now that Mr Mane is politician and amassed massive fortune :) .

Kosla – Bhalachandra Nemade

Immense things have been said about this book and I do not have anything in particular to add. Although I found this whole line of losers(ok when nemade wrote it maybe it was fashionable to write then like this) and their lives  bit pathetic. I also found book close to catcher in the rye?
Massage(The Masseur) – Vijay TendulkarVijay Tendulkar – is controversial and very hurt at deep level somewhere to continue the outpour of angst against the fault ridden society through decades of his work across various mediums(play/movie/novels). His plays are brutal to say the least and number of viewing of ghashiram kotawal/sakharam/gidhade binder ensure the fact that he sticks out for scathing honesty. He can stir every side as he brings the mirror to show the dark face of the society. Old folks still remember how puneri elites went for his blood.

Jejuri – Kolatkar - arguably better writer than Salman Rushdie for his command of language, observation and modernism. Unfortunately he died early in 2004.

“A Scratch (via – http://www.cs.sfu.ca/~anoop/weblog/archives/000081.html)

what is god and what is stone
the dividing line if it exists is very thin at jejuri
and every other stone is god or his cousin

there is no crop other than god and god is harvested here
around the year and around the clock
out of the bad earth and the hard rock

that giant hunk of rock the size of a bedroom
is khandoba’s wife turned to stone
the crack that runs right across is the scar
from his broadsword he struck her down with once
in a fit of rage

scratch a rock
and a legend springs”

Apologies – I really do not have the links to the publisher and amazon (could not find them there). I picked up another load of books from Kolhapur Book fair(thanks to Datta Anna).

English

Seven Sixes are Forty-Three, the translation of Kiran Nagarkar’s 1974 Marathi novel Saat Sakkam Trechalis.

Ravan and Eddie – again Kiran Nagarkar.

Plays(ranga shankara)

Baby – Tendulkar – what did you expect with tendulkar being the playwright , I guess mom/jyoti were stupefied watching such a play being enacted – they want to be taken only for the ones which are regular humorous ones.

Chandrashekar Kambar’s “Thukra’s Dream” (Thukrana Kanasu) – rare time when writer himself was present in the translated play presentation. The play conveyed the shattered dream as it stands years after it was conceived and continues for many.

Cotton 56, Polyster 84  – Ramu Ramanathan. A brilliant undertaking of the last days of the Mumbai(erstwhile) textile mills, the associated politics (each party wanted to control the workers across dock/municipality/textile/pharma etc- resulting in migration of most of the firms outside Mumbai) and effect on the families (nothing less than catastrophies). It is ironical that Raj thakre bought the mill land to develop it commercially. Anyone visiting Phoenix mills etc today will not be able to listen to one room owners/workers’s shattered life.

Wife/Sister/Mom got to see more plays (makdachya hathi champagne, rajit kapoor’s stuff).  

Place to get theater info

http://www.mumbaitheatreguide.com/dramas

http://www.rangashankara.org/ 

Kannada Books

Masti – Rangana Maduve

Bhyrappa – Vamshavruksha , bhitti, Parva (close to a marathi novel of similar kind)

Translation

Malayam -

M.T Vasudevan Nair: Asuravithu (The Demon Seed, Malayalam)

Movies

Manorama 6 feet under – Navdeep Singh

Johnny Gaddar – S raghavan

Being CyrusHomi Adajania (late watch)

Omkara – Vishal B (late  watch)

Bheja fry – Sagar Ballary

Books

Read  

1. Electricity - A short take on research and impact of the electricity over the centuries. This book does not have the farmulaes or any kind of clarification and sometimes gets too lost in radar work for world war 2.  Few good things I take away from book were with regards to Morse(who came out as bad person in my book), Harris( the allied airforce person responsible for deliberate bombing of the Hamburg civilian quarters).  I also liked the statement of faraday – where after seeing the rainbow he realizes something.  We believe in theories of physics based on explanation and few experiments and deny the bigger wonder which exists. 

To read

2. Laurence A. Wolsey, Integer Programming, Wiley 1998, ISBN 0-471-28366-5

Do not buy local edition of books

Other day as I am prone to do, I was visiting the bookshop in jayanagar and planning to spend time and money on books. I saw one of the books which I wanted to buy for long time but was apalled to see the quality of the publication. It was horrible compared to regular copy you can get on corner. (It is not mainstream book, otherwise a copy would have been available). Here I am ready to pay a good price for a book but unable to get the complete feel and look and instead being served with bad version. I decided not to buy the book. Heck Amar chitra katha is printed on better pages. This all links into Ani’s discussion about developing bric nations getting raw deal/standards for similar things.